1.1M+ new subscribers in 12 months, running a DTC playbook on a digital product.
$1.7M+ in managed spend. Subscriber base doubled in a year. CPA cut in half inside 60 days. Video creative that lifted the entire account.
$1.7M+ in managed spend. Subscriber base doubled in a year. CPA cut in half inside 60 days. Video creative that lifted the entire account.
1440, the unbiased daily newsletter, had product-market fit but couldn't reliably pull in new subscribers through paid. Their existing creative approach wasn't converting cold traffic consistently, and performance kept sliding as they tried to push volume.
We treated 1440 the way we treat our best eCommerce clients: UGC and static at high cadence, video at the core, and constant concept refresh. The playbook had been battle-tested across dozens of DTC brands. We just ported it to a digital product.
The video content we produced had a ripple effect across the whole account. It didn't just perform on its own. It lifted the performance of static and image ads too, as 1440 used the footage and messaging across the account.
Over 12 months, Adcrate drove $1.7M+ in managed spend and added 1.1M+ subscribers, effectively doubling 1440's subscriber base inside a year. CPA dropped 50% within the first 60 days of the engagement, and multiple ads pushed six-figure individual spends.
A performance growth partner for ambitious DTC and digital product brands.
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