4x spend and a 50% CPA drop in 45 days for a playful gourmet brand.

A playful brand stuck on fatigued creative.

Opopop built a category-defining gourmet popcorn brand with a distinctly playful identity, but their ads weren't carrying that personality through. They'd cycled through creator platforms and smaller agencies looking for a reliable creative partner, and what they got back was inconsistent performance and fast-fatiguing ads.

Become their creative engine, and scale with them.

Referred in by a trusted partner, Adcrate slotted in as Opopop's creative engine. We built concepts designed to communicate the brand's playfulness while converting efficiently, and paired that creative with a scale strategy that could hold up as spend increased.

Results showed up from the first collaboration and held as we scaled. We kept refreshing the creative pool fast enough to stay ahead of fatigue.

Record revenue, outside Q4.

In 45 days Opopop 4x'd spend on Adcrate-produced ads, cut CPA by 50%, and acquired 18,000+ new customers, against $800K+ in managed spend. The kicker: these were record revenues posted outside the brand's usual Q4 peak, proving the creative and scale framework wasn't season-dependent.