100% YoY growth and a 5x Black Friday, across a multi-brand portfolio.
Doubled creative output from day one. Playbook deployed across Licorice, caramels, and pretzels. $900K+ managed spend. 21,000+ new customers.
Doubled creative output from day one. Playbook deployed across Licorice, caramels, and pretzels. $900K+ managed spend. 21,000+ new customers.
Licorice, one of the Goatfoods confectionery brands, had a strong product and a real scaling opportunity, but no internal capacity to produce creative at the volume or quality the ad accounts needed. Performance was getting throttled by creative supply, not demand.
Adcrate immediately doubled Licorice's creative volume without sacrificing quality. Once the model was proven, we extended the playbook across other Goatfoods brands (caramels and pretzels), proving the framework wasn't product-specific. We replaced the previous agency and became the primary creative partner during the scaling phase.
Social and widescreen formats, conversion-focused concepts, and consistent weekly output kept the brands ahead of fatigue and in position to push through Black Friday.
Over 12 months, Licorice delivered 100% YoY growth on $900K+ in Adcrate-managed spend and 21,000+ new customers. Multiple individual ads scaled to six-figure spend, and Black Friday revenue came in at 5x the prior year, the best Black Friday in the brand's history. The playbook now anchors multiple Goatfoods brands.
A performance growth partner for ambitious DTC and digital product brands.
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